Written by Sahil Chopra
The fast-paced nature of disruptive innovation has changed the course of consumer behavior far from the norm. As a result, the world is becoming more and more accustomed to testing new technologies and soon making them a part of their lifestyle.
The ever-evolving mobile landscape has enriched the gap between consumers and their needs to a large extent. Ease of use and unparalleled mobility keep people on the sidelines with the convenience of being connected to the world as they move. Mobile traffic lost its desktop equivalent for the first time in 2016, and the trend continues to this day. The benefits of owning a hand-held device ensure that the world never goes back to their desktop. As of February 2022, 57.38% of all web traffic came from mobile phones. Today, every business starts by launching its mobile website and being active on all mobile channels.
The epidemic brought with it a number of restrictions and made it almost impossible for anyone to leave their homes. The market was severely disrupted due to being confined to one’s own home. Today, you can hang out with your friends and family and play ludo while scuba diving at sea, all without leaving the comfort of your own home.
We are on the verge of taking a leap into the future and embracing the transition from mobile to metavers. Metavers was founded in 1992 by author Neil Stephenson. It is a network of 3D virtual worlds that brings people together, allowing them to work, play and interact using virtual avatars. The 3D virtual world of Metaverse will enable users to socialize, geographically explore, invest in real estate, participate in events, design and auction digital art. Metaverse is the beginning of a new era for the Internet. However, we have not yet been able to tap into its full potential. Tech giants like Meta, Epic Games, Microsoft, Roblex and many more are working to create their own metavars. This 3D virtual world uses state-of-the-art digital technology from virtual reality to blockchain.
Currently, Metavers solutions are based on technically available gadgets, such as computers. However, for an immersive experience, one needs access to a VR-capable headset. However, thanks to our advances in the digital world, we are on the verge of a breakthrough in computer-generated holography applications, which could displace the need for headsets. What’s more, technology-driven companies are also developing haptic gloves that will allow users to interact with 3D virtual objects and make the virtual experience more immersive with movement, texture and pressure. Before the epidemic, Metavers paid very little attention. From businesses to individuals, epidemics have cornered each of us to work towards creating remote and connected experiences. Metavers may be the answer to all the physical limitations of the post-Covid world. Virtual ecosystems will bring new ways of collaboration and accelerate distance learning. Increasing the adaptation of Metaverse will definitely bring new job opportunities and form a new social infrastructure.
Why should businesses pay attention to metaverse?
The key to ensuring a profitable future for your business is to invest in Metaverse. One of the most striking aspects of Metaverse is its association with the blockchain. Metavers will be a platform for exchanging digital assets for digital currency, to drive the new economy. According to a report by Nonfungible.com, trading in NFTs reached 17.6 billion last year, an increase of 21,000% from 2020. In 2021, people made a total of $ 5.4 billion from the sale of NFTs
You can find your potential customers in Metaverse. The new generation grows up with virtual reality headsets and spends most of their time in virtual universes like PUBG and GTA online. If brands want to engage this tech-savvy segment of the audience, they need to find out where they are.
Metaverse is a relatively new technology and it will take some time before it connects the whole world. However, Metavers will also create some challenges, such as the inability to manage time and differentiate between the virtual and real world. We have not yet seen how Metaverse changes our lives, but how we interact with technology will certainly change.
The author is the founder and CEO of iCubesWire. Published opinions are personal.
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