Written by Jitin Chadda
Much of the information we send and receive is visible today and in this age. Needless to say, visuals have a lasting effect on not only the way we perceive the world around us, but also the way we construct narratives as individuals and later as a larger society. These narratives then influence the mentality of the masses, influence the structures and principles of a socio-cultural environment and ultimately play an important role in the history of history. In recent times we have seen riots, violent episodes, and wars all over the world. Unfortunately, it also illuminates ways to use and manipulate visual frame building tools in these moments of conflict and conflict. The consequences and effects of such tools, as a result, have become clearer than we previously thought. The famous saying goes – a picture is worth a thousand words. This phrase is more valid today than ever before because we see that such strategies are being mobilized by the various countries, political parties and social groups around us.
Frame building often uses vivid images as impressive hooks to attract an audience and capture their attention. These visuals serve almost as a propaganda tool to indicate not only the way we perceive situations and events but also how we react to the events around us. Considering this, it is fair to say that visual frame building has great reach and impact. It has its advantages and disadvantages. While, on one level, it can be used to convey important messages and increase support for the right causes, on another level, understanding the dangers of a powerful tool that can affect the public mind is equally important. These visual frame building techniques are often used by both sides in the moment of conflict to turn the story in their favor. In light of this, it is essential to consume any visuals that come to us with a certain isolation and awareness, to examine our sources, and to actively listen to both sides of any story before reaching a final conclusion and opinion.
Understanding the importance of visual frame building, learning the skills and tools needed and knowing how to implement these skills effectively is essential for emerging designers who will need to explore ways to create patterns, structures and rhythms and more. Importantly designing solutions for the future. It is also crucial that future designers be equipped with sufficient knowledge to understand the workings of such strategies and be able to construct them to reach objective conclusions. It will usher in a new era for designers and individuals who are not only ready to face the challenges that may come their way but also those who are ethical, conscious and take a logical, logical and balanced approach when it comes to measuring political and social conflicts. .
Communication design is one of the fastest growing design disciplines today. Communication is involved in every aspect of our lives. One of the key aspects of communication design is visual frame building. When we work towards a more harmonious and peaceful society, the first step is probably to understand where the conflict originates from and the tools used to fuel and provoke such moments of violence. Providing a holistic, practical and hands-on teaching and learning environment for students is crucial. It provides a strong foundation for them to develop and practice these skills and grow not only skilled and skilled designers but also sympathetic and well-rounded individuals who strive to make the world a better place for all – one step, one scene, one. A time to describe.
The author is the director, Indian Institute of Art and Design (IIAD).