The goal of this start-up is to create an empowerment of ‘momprenuars’ through products

Misri, a product review start-up, aims to build a 6,000-strong network of mompreneurs this fiscal year to enable home moms to increase their earnings through writing, first-hand and experience-driven product reviews.

The initiative, formerly known as Misri Moms, was started by a start-up as a way to help mothers who are at home on long maternity leave to rejoin the formal workforce. Then, it spread to an informal group of mothers who began to participate in regular reviews.

Currently, there are about 1,000 Egyptian mothers across India. Incidentally, the creators of Misri Moms have made between Rs 1,500 and Rs 40,000 for each piece of review-based content.

Misri, India’s first and fastest growing product review platform, aims to make shopping for products better, content thorough and credible. The platform currently has about 4.5 million monthly active users (MAUs), a social media community of over 45,000 followers, in addition to about 1,000 momprenuers from all over India.

Gurgaon-based start-ups have so far attracted investments from angel investors, including Bir Sanghvi, Rajiv Garodia and Kiran Sethi. As a strategic advisor and consultant, it also includes Jonathan Calcutta, Europe’s leading voice in the review business.

Founder Tanu Ganguly said, “The initiative was started as an internal process to help mothers return to work after maternity or childcare breaks.”

“When moms try something, not only do brands get a very specific audience to try out their products, but these moms serve as an amplifier of the message to a wider potential customer base. As a positive result, moms choose what they want to do.” Doing so brings financial benefits, ”he added.

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