Smriti Irani launches BRICETC, an ad-tech platform designed for young candidates.

On 16 May 2022, the Union Minister for Women and Child Development, Smriti Zubin Irani, launched BRICETC, an ad-tech platform to make creative education accessible to all at an affordable price.

“Pune’s local IT talent has made creative learning possible for everyone, and I am optimistic about the future talent in India. There is an incredible evolution in the education system and BrickETC will help students unleash their creative emotions and ensure wise decision making,” he said.

Also present on the occasion were Chandrakant Patil, State President, Bharatiya Janata Party, Madhuri Misal, Member of Maharashtra Legislative Assembly and President of SMEF’s Brick School of Architecture and Interior Design.

BrickETC aims to provide guidance from experts in the field to navigate through the various options in the creative world and to make an informed choice based on their experience on websites and apps. BrickETC will offer more than 20 courses, including animation, graphic design, architecture, film making, photography and fashion designing.

BrickETC is the brainchild of Pooja Misal, founder and director of SMEF’s Brick School of Architecture and Interior Design and CEO of BrickETC.

Read more: Indian parents spend Rs 20,000 for education in government schools, according to SchoolNet survey

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