Purplle.com has launched its new campaign with the aim of establishing itself as ‘Her Indian Ka Beauty Destination’. Combining brand ambassador Sara Ali Khan, the campaign seeks to encourage women to explore their beauty needs and diversity. The promotion has been live across Sara Ali Khan’s social platforms and will be broadcast in different languages and will be distributed through digital and social channels.
The campaign conveys the message that Purple has a beauty product for every Indian, says Nipun Aneja, Chief Business Officer, Purplle.com, “Beauty is very personal and exploratory. Different skin types, skin tones, weather conditions and textures can affect a consumer’s travels. Today, the beauty experience is full of personalized solutions, including digital braking access barriers. Powered by technology, Purple meets many needs of consumers with its various offers and products. Our position encourages women to explore a wide range of products, ”Aneja added.
The new campaign highlights the brand’s offerings by showing a diverse group of friends who have found their match on the Beauty e-commerce platform. “I hope a lot of young girls can resonate with our campaign and, whatever their definition of beauty, they can truly engage in everything Purple likes. In order to promote, we have highlighted the personality of the brand, ”said Khan
Founded in 2012, Purplle.com is an e-beauty platform. The platform claims to have more than 1000 brands, including about 60,000 products, available on its website and app. Investors in the company include Kedara, Premji Invest, Sequoia Capital India Goldman Sachs, Ivy Cap Ventures, VerlinVest, Bloom Ventures and JSW Ventures.
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