Parachute Advanced Ayurvedic Coconut Hair Oil has launched its new promotion. Through the campaign, the company aims to highlight the early signs of hair loss, including brand new packaging. The campaign was conceived by WPP.
Koshi George, Chief Marketing Officer, Marico Ltd., says the brand has partnered with countless women in South India to help them maintain their hair by tackling issues including hair loss. “We’ve found that the seven early signs of hair loss go unnoticed, which can lead to even greater damage in the future. Among the seven symptoms that women usually experience is masking, there is a tendency to hair loss among the seven symptoms. Therefore, we aim to show how the brand is the only solution to fight the seven symptoms, ”he added.
As part of the campaign, an exclusive education program was organized in Hyderabad by Nadia Hakani. At the event, Dr. Tania Dubey (MBBS DDVL) – Dermatologist, Dermatologist, Hair & Nail Specialist, Barsha Vanur – Masters in Clinical Nutrition and Dietetics and Dr. Educational sessions on hair loss identification and prevention by Aparna Santhanam (MD, DNB) were included. Consultant Dermatologist, Marico Limited.
Through the advertising film, the brand shows how one can deal with the seven primary symptoms and lead consumers to healthy hair. The film begins with two women reading their daily horoscopes, when the protagonist enters and jokes about how their hair has become rough and their braids thin. She predicts that this will cause them to lose their hair in the future. The film advises her friends to apply Parachute Advanced Ayurvedic Coconut Hair Oil to show her.
The purpose of Rohit Devgun, ECD Team, WPP was to find a place to work from Parachute Advanced Ayurvedic Coconut Hair Oil. “After studying the consumer and the market, we have come to realize that the current mentality is to treat hair loss only when it is severe. We feel that we must manage it before consumers. It has become the pillar on which we have built the narrative of the campaign. It uses the horoscope context to highlight the early signs of hair loss, thus making it much more informative, “he said.
Read more: Nestle Manch has launched its new IPL campaign
FruitoW on us TwitterInstagram, LinkedIn, Facebook