Gizmore, an Indian accessory, fitness gear and home audio brand, has appointed cricketer Dinesh Karthik as its brand ambassador. The company claims to focus on fitness, and so, it is part of the “Healthy India – Fit India” mission. With Dinesh Karthik on board, the brand’s goal is to create a suitable ecosystem for customers.
As part of the campaign, the wicket-keeper-batsman was seen promoting Gizmore’s fitness and audio range. According to Nishant Goel, Director Marketing, Gizmore has a huge fan base of Dinesh Karthik and is an ideal for youngsters. “His quest for success and achievement perfectly embodies Gizmore’s personality. He is an ideal brand ambassador for Gizmore, founded on the pillars of innovation, longevity and fitness with new age products. We look forward to a larger scale through this association, “he said.
Karthik has represented India in a number of roles since 2004, including wicket-keeper, opener and middle-order batsman. In this year’s IPL, he has played for Royal Challengers Bangalore (RCB) with his batting and wicket-keeping skills and has emerged as part of the playing XI for the upcoming T20 World Cup. “As an athlete, I always believe in pushing the limits and raising the bar for performance. And Gizmore, as a brand, has the same doctrine and has a strong portfolio of new-age fitness and audio products for young India, ”said Karthik.
Recently, the company launched their first smartwatch The GIZFIT 910 PRO, priced at Rs 2,499. The watch has a 1.69-inch screen with a luminosity limit of 500 knots, enclosed in a metal shell. It comes with built-in AI voice assistant, Bluetooth-calling capability, water resistance, GPS-based navigation and a seven-day battery life.
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