Eureka Forbes Limited has launched its new campaign ‘Pani Mein Zinc Aisa Kahan Hota Hai, Jahan Aquaguard Hota Hai’ with brand ambassador Madhuri Dixit. The campaign features new copper and zinc cartridges in the Aquaguard range. Conceived by Taproot Dentsu India Communications Pvt Ltd, the campaign has been produced by YellowLifafa and will be rolled out across all media channels and platforms.
“With copper and zinc ionic infusions, our new range focuses on the goodness of both copper and zinc. We continue our efforts to develop technologies to meet the ever-changing needs of our consumers to build a healthy India, ”said Margin R. Shroff, Managing Director, Eureka Forbes Limited.
Madhuri Dixit-Dadi duo, both starring in the ad film, showcase the technology and new features of Dixit Aquaguard.
“This is the connection that India shares with Dixit, as well as their home water purifier, which has helped us shape this campaign. He simply shut it down, ”added Yogesh Rizwani, Executive Creative Director, Taproot Dentsu India Communications Pvt Ltd.
For the baptized, the new generation is changing but some old habits are still intact. “Aquaguard’s invention of copper and zinc is something I believe in and it has strengthened the communication message. It was fun to play ‘Old Generation vs. New Generation’ again, “he said.
Eureka Forbes Limited is a health and hygiene brand. A former part of the Shapurji Palonji Group, Eureka Forbes’ product portfolio includes water purification, vacuum cleaning, air purification and home safety solutions. Aquaguard Hall is its flagship water purifier brand. The company claims to have a customer base of over 20 million and reach more than 1,500 cities and towns in India. Furthermore, it claims that India has retail, e-commerce and institutional channels, a rural channel and an extensive service network with an estimated coverage of more than 99% pin code.
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