BSH Home Appliances has launched a new campaign #FlexibleLikeABosch promoting its refrigerator, Bosch Max Flex. The campaign aims to showcase Max Flex technology and its various benefits to Indian customers. Conceived by Bombay Vision, the campaign is produced by Nasir Khan and directed by Amit Badia and live across YouTube, Facebook and Instagram.
The campaign showcases the benefits of Bosh Max Flex, Neeraj Bahl, MD and CEO, BSH Home Appliances (India and SAARC), Dr. “Our goal is to focus on the lifestyle and the benefits that the department can offer. As consumer demand increases this summer, this product will serve as a differentiator for consumers, ”he added.
The film depicts various situations where families are converting Bosh Max Flex into a freezer or freezer or dry storage into fresh storage space and so on. For example, the wife is going to work and the husband is preserving the food cooked later, the couple is preserving their favorite mangoes or the grandmother is cooking with stored dried spices.
BSH Hausgeräte GmbH is a home appliance manufacturing company. The company’s brand portfolio includes eleven appliance brands such as Bosch, Siemens, Gaggenau, Thermador, Constructa, Balay, Pitsos, Junker, Profilo, Coldex and Neff, as well as ecosystem brands including Home Connect and Kitchen Storage, Food Fitty. Just Yummy, WeWash, and Blue Movement. BSH is a company of the Bosch Group, with a strong network of about 80 sales, production and service companies in about 50 countries, including 40 production sites in Europe, USA, Latin America and Asia, which is the consumer-based base of BSH. Business model
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